Costa Rica’s Small Hotels Face a New Era as Big Chains Expand
Drive the coastal corridor near Liberia’s airport today and you’ll pass a Four Seasons, a Westin, an Andaz, a Ritz-Carlton Reserve, and a Planet Hollywood within a relatively short stretch of Guanacaste shoreline. Drive two hours south to Manuel Antonio, or out to the Osa Peninsula, or up into Monteverde, and you won’t find a single one of those names. That split isn’t an accident of geography. It’s the clearest evidence of a tension that’s been building in Costa Rican tourism for years: a country that built its entire travel identity on small, independently owned lodges is now watching international hotel chains expand faster than ever. Costa Rica’s reputation for intimate, character-driven hotels didn’t start as a marketing strategy. Many of the country’s earliest boutique properties trace back to the 1980s and early ’90s, when family homes were converted into small inns by owners who, often without realizing it, wer...