Costa Rica’s biggest auto fair of the year is in full swing, and this edition is one for the record books. Expomóvil 2026 started Thursday, and runs through Sunday at the Centro de Eventos Pedregal in Belén, coinciding with the 50th anniversary of the Association of Vehicle and Machinery Importers (AIVEMA), the trade group that organizes the event each year. This year’s edition brings together 79 brands and roughly 350 different models in one space, ranging from basic urban vehicles to extreme-luxury offerings. The fair spans more than 33,000 square meters of exhibition space. A market in transition Costa Rica now has 115 registered vehicle brands — a 35% jump from pre-pandemic levels, driven primarily by the aggressive entry of Chinese manufacturers and an accelerated transition toward electric and hybrid models. The shift is visible throughout the fair, where traditional brands share the floor with newer arrivals. Brands on display include Toyota, Lexus, Subaru, Mercedes Benz, BY...